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Posts Tagged ‘ESRI User Conference’

From the USA to Malaysia: GeoSAR’s Global Presence Continues to Grow

Wednesday, August 4th, 2010

GeoSAR is back on the tradeshow trail! The past few weeks GeoSAR had a strong presence at the ESRI International User Conference in San Diego, California and Map Asia 2010 in Kuala Lumpur, Malaysia. At the ESRI International User Conference, Fugro EarthData’s Megan Blaskovich participated in the poster contest presenting a striking “GeoSAR in 3D” poster highlighting GeoSAR data collected over mountainous terrain in South America converted into stereo-colorized anaglyphs. The 3D anaglyphs were generated using ESRI’s PurVIEW extension for ArcGIS along with a GeoSAR digital elevation model (DEM) and orthorectified radar imagery. To say the least, the GeoSAR poster was quite the attention grabber.

Travelling half way around the world, we joined forces with colleagues from Fugro’s South East Asia offices in Kuala Lumpur, Malaysia for Map Asia 2010. Our presence was strongly felt and we were awarded Best Exhibitor at Map Asia 2010. During the conference’s technical sessions, Fugro EarthData’s Roy Hill delivered two compelling presentations on GeoSAR solutions, one on land-use and land-cover mapping, and the other on base mapping using PurVIEW in support of NSDI initiatives. The presentations highlighted GeoSAR’s advantages in equatorial regions where persistent cloud cover, triple canopy foliage, and rugged terrain, make traditional mapping solutions impossible.

In addition to the tradeshows, GeoSAR also participated in a “ground breaking” ceremony in Anchorage AK to mark the beginning of the 5-year Alaska Statewide Digital Mapping Initiative (SDMI). GeoSAR is currently wrapping up acquisition in Alaska for the first phase of the project awarded earlier this year to Dewberry through the US Geological Survey. The event was attended by over 200 representatives of the federal, state, local and tribal governments, as well as numerous members of the press. Fugro staff also took the opportunity to educate people about IFSAR and the benefits that the resulting maps offer to the state.

After wrapping up a very successful month our conference trail continues with planned stops in Africa, Europe and South America. Please feel free to request further information or continue the conversation at info@geosar.com or leave a comment!

The Importance of Technology Transfer

Tuesday, July 21st, 2009

GeoSAR_Blog_2

The temperature outside San Diego’s convention center last week perfectly matched the mood of ESRI User Conference attendees inside: comfortable. With turnout reportedly down 30 percent due to the global economic recession, the event was short on fireworks but long on focus. Instead of major announcements and elaborate product launches, speakers and exhibitors honed in on solution-based themes, such as personalizing the user experience and creating actionable data. Ideas worth celebrating, these trends require varying levels of technology transfer, a concept that is near and dear to our GeoSAR hearts.

Why do we promote technology transfer? It’s not just a catch-phrase, it’s a service we provide to help customers maximize their data. IFSAR mapping and analysis is still very cutting edge and as such is met with some resistance. The data looks and acts differently than traditional image-based and LiDAR mapping. When processed to resemble a traditional map product, however, clients are well pleased—astounded even—with the result. Training customers to analyze the data and create finished GeoSAR products themselves adds value to the overall geospatial investment. Rather than relying on a third-party contractor for these services, the technology transfer empowers customers to utilize GeoSAR data in ways that would otherwise be prohibitive. In this way, data that originally was intended to support topographic mapping could be used later to support a wide range of other applications, such as national defense, hydrology studies, or carbon mapping.

And here’s something else to celebrate…while we noted there were no elaborate product launches unveiled at ESRI, Fugro EarthData’s rather quiet debut of a new panoramic mapping capability is likely to generate a lot of buzz down the line. With simultaneous capture of high resolution vertical and oblique imagery, this system promises GeoSAR users an efficient alternative to satellite collections for multi-sourced spatial data frameworks. Stay tuned for more information.