Geospatial isn't just for map geeks anymore. We've got personal navigation devices that dictate driving directions, smart phone apps that are as useful as they are fun, and GPS-equipped dog collars so Fido never gets lost again. Whether conscious of the change or not, consumers in the industrialized countries are now fully entrenched in "The Location Age".

But it's not the same story all over the world. In fact, many developing countries are struggling to update their most basic map inventories. How can this be? Providing answers to this question was a main goal of the recent National Mapping Organizations Industry Forum organized by GIS Development in South Africa. Serving as a prelude to the much larger Map Africa 2009 conference, forum participants were asked to share the vision and objectives of their organization, the challenges they face in realizing this vision, and their thoughts on the role of geospatial technology and the industry in achieving these goals.

Participants cited numerous obstacles to implementing effective programs. Voiced almost unanimously, however, was the misperception among policy makers that geospatial data is a luxury rather than a necessity. This notion is further complicated by a bewildering disconnect about the value of survey and mapping data to infrastructure development. This, despite the billions of investment dollars currently flowing into the region for infrastructure improvements…

These statements are dismal for sure, but many also noted a growing awareness of geographic information slowly penetrating up to higher levels in government. It also appears that some of the new data, software, and training resources available internationally are starting to reach local users. Public outreach will help strengthen this trend, as will sustained partnerships by private companies willing to help with the education effort through technology exchange. Decades-old perceptions don't change overnight, but Fugro, for one, is dedicated to the mission.

It's true: geospatial isn't just for map geeks anymore.